How to Do Effective Keyword Research

In this post, we will discuss the effective way of keywords research and best practices of how to select a good keyword.

What are Keywords in SEO?

"Keyword Research" is the most important factor of SEO, for achieving top ranking in Google, or you can say it "all" in SEO. Just, what you need is, a clear understanding. If you have made a clear concept of purpose of Keywords for ranking, then you can do it your own way!
It is understood that we do it to find out low competition keywords, so that your ranking target could be achieved easily with regard to domain age, quality of website content and some other SEO factors. Once you have found the low competition keywords, rest of game is just write a quality article and rank in google search engine.

Major Ways of Keywords Research:-

There are hundreds of tools of Keywords Research in Google which allow you to accomplish your requirement. However, we will tell you which tool you should use for the purpose.
SEMRush:- Yes, you might have familiarity with it because it is the best way for you. However, you have to pay for it. You can buy SEMRush for as low as $5. Lateron, we will tell how you can buy this tool.
After buying, enter your website address for which you want to get keywords. It is crucial that the website you enter in the tool, is without "http(s)", otherwise it will not show you correct results.
When you see the desired results, then go to "Keywords Analytics" > "Phrase Match". There, all the matched keywords will be listed down for which the sites are being ranking. Some of the websites will have huge list of keywords whereas, some of them have a short amount of keywords. That is because of age of  website. If enter your website, it will also show you those keywords for which your website didn't rank. In case of new website, the tool will not show any data.
Moving forward to the real juice, you will be using the "Advanced Filter".

1. Volume: If your site is just launched, you will put up two filters of volume. Set the value less than 1500 and greater than 500 (because you can set multiple filters simultaneously even within one category). Keywords will be generated and can be exported in excel file where you can see them.
2. You must make sure what is your intent and type of keywords for which you want to rank. 
3. CPC: Set the value at greater than 0.1 if you want to find keywords that have CPC. 
4. Keyword: Go to "Keyword" > "Containing". You can enter keyword for example "How to", it will show a result that contain "How to" keywords. Other than this, you can also put "tips", it will show keywords which include "Tips". If your competitors have publish only 5 tips you can beat them by adding 10 tips in your article. 
5. Category: If the website is too big, you can use category as well. For example, "Electronics", you can find out all the keywords by using category.

Google Suggestion:

It is also a great way for effective keywords strategy. You might have notice when you begin typing in Google Search, some suggestions are shown before you complete your query.
For example, you type "Used Cars", Google shows as "Used Cars for Sale" as keyword suggestion. After using suggestion, you can go to related searches from google results, where you will find many useful keywords.
The best practice of Google Suggestion is type a keyword in Google and then use all alphabets from "A to Z" and get the ideas that best suits your strategy.